Effing Candle Co. Blog

  • The Best Non Toxic Candles

    What are non toxic candles? What ingredients to avoid when buying candles. Shop for clean burning candles online.
  • How to get the most burn time out of a candle

    How to burn a candle You might be thinking "umm, don't you just light the wick?" Well, yes. And no. First and foremost, you want to burn your candl...
  • 3 Reason Why Candles Are so Inexpensive at Big Box Stores

    3 reasons why candles are so cheap at big box stores and how to be a conscious consumer this candle season. 1- Candles are loss leaders.   ...
  • Mother's Day Marketing When Your Mom is Dead

    This is a weird thing to write, but it feels important because I let you participate in our brand so much and share so much of the behind-the-scene...
  • How to fix a tunneling candle

    The number one question people ask us: How do I fix a candle that's tunneling? Have you ever had a candle that looked like this? This is a sad cand...
  • Five ways to make your candles last longer

    You bought a really nice candle. Now what? How do you care for your candles to make the most of them?  1- Trim the wicks! The longer the wick, the ...
  • Candle Pricing Transparency

    ✨Pricing Transparency✨ Not sure why so many people have been using our "Contact Us" page just to tell us that our candles are overpriced when they ...
  • Thanks For Your Kindness

    Hi, Birdie here.  I did a dumb thing the other day. Exhausted after a weekend of pop-ups, I still had a bunch of work to do on Sunday: take product...
  • Will there be a retail store for Gifts By Birdie anytime soon?

    *nervous laugh* Unprecedented times, amirite?  Earlier this spring, when things were feeling hopeful, we were looking at retail spaces, but we're m...
  • Coming Soon: Effing Candle Co.

    Ch-ch-ch-ch-changes are coming soon! We've been working on a lot behind the scents - our regularly-scheduled programming and pop-ups, holiday plan...
  • FAQ - Why are your candles so expensive?

    I was at a popup recently and a woman walked up to my table to say:  "I can get a perfectly good candle at Target for $12. Why are YOUR candles SO ...
  • Small Business Wins And Losses

    Part of the fun of being a small business owner is the ability to be nimble, reflexive, and fun. When I worked at big corporations that was not the...