Effing Candle Co. Blog - Candle Care, Crystal Care, and Tips for Buying Thoughtful Gifts

This is a weird thing to write, but it feels important because I let you participate in our brand so much and share so much of the behind-the-scenes content. Also, I think it's good to remind people that there is a person behind the brand; a human with hopes, dreams, feelings, and fears. Sometimes we see an avatar that's a logo and we forget that there's a person with a heart behind it. The past few weeks have been an example of that, but that's another post for another day.  Mother's Day is coming up and I'm dreading it. Not...

The number one question people ask us: How do I fix a candle that's tunneling? Have you ever had a candle that looked like this? This is a sad candle. It's tunneling ☹️   What causes candle tunneling?  Candle tunneling happens when the melt pool created by a lit candle doesn't go from edge to edge in the vessel. Tunneling happens when the wax starts to burn down instead of out. Candle tunneling happens because wax has a memory and will create a melt pool only as wide as it did the last time it was lit, which is why it's so...

You bought a really nice candle. Now what? How do you care for your candles to make the most of them?  1- Trim the wicks! The longer the wick, the more ignition it needs to stay lit. Wax is that ignition. When your wick is too long, it uses the wax up faster. Get the 50 hours of burn time you deserve and keep your wick trimmed. How to trim your wick: You can use a wick trimmer (objectively the most fancy way of maintaining your wicks), break off the charred bits with your fingers (the least expensive way, but...

✨Pricing Transparency✨ Not sure why so many people have been using our "Contact Us" page just to tell us that our candles are overpriced when they could be doing literally anything else with their time, but here we are. We wanted to break down what goes into your purchase. We have a friction-free direct-to-consumer model. We know buying a home fragrance online is a tricky and we've always wanted to make it as easy as possible, which is why we don't have an outrageous $75+ minimum to get free shipping or charge you $78 for a single candle.  Instead, we provide discounts...

Hi, Birdie here.  I did a dumb thing the other day. Exhausted after a weekend of pop-ups, I still had a bunch of work to do on Sunday: take product photos for our 12 Days of Deals campaign, create all the codes, program all the social content, etc. I used a few prop candles leftover from our photoshoot in the fall because I thought it would be easier and I could light them without having to damage out any sellable inventory. So.  I took a bunch of photos and then worked on some content. Somewhere along the way, my tired...

*nervous laugh* Unprecedented times, amirite?  Earlier this spring, when things were feeling hopeful, we were looking at retail spaces, but we're making a strategic pivot and investing in materials instead. Why? The supply chain is a fucking mess. And if we don't have materials, we don't have candles. It sure would suck to have a retail space with no candles to sell in it. Every small business you know is affected by the supply chain, us included. We couldn't have started a candle company at a worse time, really. When we started messing around with wax last year as a...