This is a weird thing to write, but it feels important because I let you participate in our brand so much and share so much of the behind-the-scenes content. Also, I think it's good to...

The number one question people ask us: How do I fix a candle that's tunneling? Have you ever had a candle that looked like this? This is a sad candle. It's tunneling ☹️   What...

You bought a really nice candle. Now what? How do you care for your candles to make the most of them?  1- Trim the wicks! The longer the wick, the more ignition it needs to...

✨Pricing Transparency✨ Not sure why so many people have been using our "Contact Us" page just to tell us that our candles are overpriced when they could be doing literally anything else with their time, but here...

Hi, Birdie here.  I did a dumb thing the other day. Exhausted after a weekend of pop-ups, I still had a bunch of work to do on Sunday: take product photos for our 12 Days...

*nervous laugh* Unprecedented times, amirite?  Earlier this spring, when things were feeling hopeful, we were looking at retail spaces, but we're making a strategic pivot and investing in materials instead. Why? The supply chain is...

Ch-ch-ch-ch-changes are coming soon! We've been working on a lot behind the scents - our regularly-scheduled programming and pop-ups, holiday planning, and *drumroll* a REBRAND! Gifts By Birdie will become Effing Candle Co. soon-ish. As...

I was at a popup recently and a woman walked up to my table to say:  "I can get a perfectly good candle at Target for $12. Why are YOUR candles SO expensive?"  I paused,...

Part of the fun of being a small business owner is the ability to be nimble, reflexive, and fun. When I worked at big corporations that was not the case. Products were developed 18+ months...